NOTE: To learn HOW to find your niche, read my article on Niche Business.Yesterday, you’d look in the Yellow Pages if you wanted to find something. You’d look up a category and then flip through the pages of ads – and make a phone call or drop by a place of business. Otherwise known as “old school marketing.”

Today, you simply “google” it. Which means…

It all starts with your keywords! Not only is there gold in identifying those “long-tail” keywords, but the more you identify – the more apt people are to find you, your products, your services, and your whatever!

Be specific and you’ll find your buyers, money in hand. Be broad and you’ll end up with a lot of window shoppers just doing their homework. Which brings me to…

3 Critical Steps To Finding A Niche Market (And Striking Gold!)

Step #1. Identify the long-tail keywords that someone ready to buy from you TODAY is most likely to use in a search.

Hint: IT IS NOT YOUR NAME.
Most people will proudly share that they rank #1 on Google for their name. And, they should! But, the fact is – unless you are a well-known brand (think Amazon) no one is searching for you (vs. Joe Shmoe’s Books).

Step #2. Establish yourself as an expert with both Google and your prospects by creating massive content optimized for the web, seeded with your strategic keywords:

• Articles
• Press releases
• Videos
• Blogs

The objective here is to pre-sell and pre-qualify your prospects so when they’re ready to do buy, they’re already convinced you’re the best choice. Take massive action here! Blogging 3 to 5 times a day on your expertise is a great start. But, that’s exactly what it is – a “start.”

Step #3. Now, here’s the most important step of all so pay close attention. This is where 97% of your competitors will get it wrong, where you can dominate with your keywords and within your niche market and where Google considers YOU to be the expert.

Properly link and promote all of your massive amounts of content across the Internet, utilizing those same long-tail keywords, seeded, and as anchor text, pushing and pulling highly targeted prospects to your site. Give them the option to research a little, or BUY RIGHT NOW! Otherwise, give them something in exchange for their email and start to build a relationship.

Plenty of Golden Keyword Niche Markets But Limited Streams

Let’s face it. There are only 10 “organic” results on the first page of Google. Corporate big brother, who can simply throw marketing dollars out to the universe, has already swallowed up the broad categories. Chances are, you can’t!

And, honestly – it’s not necessary. Go for the gold, instead. Lock up those long-tail keywords now! Before your competitor (and corporate Big Brother) does.

The marketplace continues to expand, creating all kinds of specific, very niche markets. So does the demand for specialized products and services. This is where you’ll find the untapped goldmines. They are the key to creating and sustaining a successful and profitable business and securing your spot online.

For details on how to utilize niche marketing, read our Blog. The most challenging, yet rewarding aspect is determining the “keyword” niche. Get a FREE Keyword Consultation here http://www.BigNicheMarketing.com/contact-us.